大衆の浪費を刺激する10の戦略
1．捨てさせる・・100円ライターや､1000円時計など
2．無駄遣いさせる・・大きめの角砂糖やちょっと押しただけでスーッと出て､もとに戻らないエアゾール式容器など｡
3．贈り物にさせる・・ヴァレンタインセールや父の日セールなど
4．蓄えさせる・・・洋酒ビンや全集本など
5．抱き合わせ商品にする・・カメラの連写ケースなど
6．きっかけを与える・・読書週間や虫歯予防デーなど
7．単能化させる・・専用ビタミン剤や､七色ウィークパンティーなど
8．セカンドとして持たせる・・セカンド・ハウスやセカンド・カーなど
9．予備を持たせる・・タイヤ・電球などのスペア性のものやフィルムなどストック性のもの
10．旧式にさせる・・まだ使えても旧式だと思わせる

— 「やべーこれほしい」→買う→「なんかあきたな」→「やべーこれほしい」→あきたな　どうしてなのか (via tkr)

Reblogged from tkr

Notes

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